Summary and Info
Alcohol is not only big business. It is an essential part of social relations in so many cultures that its global importance may be outdistancing its critics. What does sake tell us about Japan or burgundy about France? How does consuming or indeed abstaining from alcohol tie in with self-presentation, ethnicity, class and culture? How important is alcohol to feelings of belonging and notions of resistance? Answering these intriguing questions and many more, this timely book looks at the meanings of alcohol consumption across cultures. Contributors look at the interplay of culture and power in bars and pubs, the significance of advertising symbols, the role of drink in day-to-day rituals and much more. The result is the first sustained, cross-cultural study of the profound impact alcohol has on national identity throughout the world today.
More About the Author
Wilson Timothy Siteshebo was the Anglican Bishop of Matabeleland until his death of a stroke in 2008. Born in 1952 and educated at St Bede’s College, Umtata, he was ordained deacon in 1979 and priest in 1980. After positions in Zimbabwe posts he was a tutor at the United College of the Ascension Selly Oak before his ordination to the episcopate in 2001.
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