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  • Marketing Theory and Practice

    Michael J. Baker Olivier Badot Ken Bernard Stephen Brown Douglas Brownlie Sara Carter K. C. Chan Bernard Cova Keith Crosier Adamantios Diamantopoulos Bill Donaldson Sean Ennis Pervez Ghauri Susan J. Hart Peter Leeflang Dale Littler Michael C. Mcdermott Lyn Mcgregor Shan Rajagopal Daniel Tixier John Webb (eds.)

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