Summary and Info
In Answering Questions the authors present a summary of the latest research on the techniques and methods used for uncovering the cognitive and communicative processes used in answering survey questions. Those in the fields of social and behavioral science, survey and marketing research, personnel and program evaluation, psychological and educational testing, and a variety of other fields will find this a practical, useful resource.
More About the Author
Norbert Schwarz is Provost Professor in the Department of Psychology and the Marshall School of Business at the University of Southern California and a co-director of the USC Dornsife Mind and Society Center.
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