Summary and Info
The best salespeople provide solutions that build trust and credibility, rather than relying on tricks and manipulation. This guide explains how to create that trust, as well as how to conduct customer-focused interviews, deliver outstanding proposals, handle objections, and negotiate win-win agreements. A focus on "buying" the salesperson rather than the product sets this book apart.
More About the Author
John Patrick Cullen (born October 6, 1939 in Newark, New Jersey) is a former Major League Baseball pitcher.
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