Summary and Info
An indispensable how-to guide from the small business columnist for USAToday.com. Hundreds of thousands of people start their own businesses every year, and untold more dream about the possibility of becoming their own bosses. While entrepreneurship has its many potential rewards, it also carries unique challenges. Steven D. Strauss, one of the nationвЂ™s foremost authorities on small business, has developed an easy-to-read compendium of everything an aspiring entrepreneur needs to start and succeed in business. He explains what works, and what doesnвЂ™t, while giving entrepreneurs scores of tips and hints. Readers will learn: вЂў Why following oneвЂ™s passion is important when picking a business. вЂў How to analyze a franchise property. вЂў Which business form is best-corporation, partnership, or sole proprietorship. вЂў What funding options are available-from venture capital to SBA loans. вЂў How much to charge for goods or services. вЂў Why having more than one revenue stream is important. вЂў How to start a business on a shoestring. вЂў Strategies for growth once the business is up and running Unlike other books on business formation, StraussвЂ™s advice not only explains what steps to take, but also includes proven strategies, worksheets, forms to fill out, and success secrets. To that end, it is a business primer, step-by-step guide, and success strategies book all rolled into one.
More About the Author
Steven Strauss is an American business person, public sector executive, OpEd columnist and academic. He is currently the John L.
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