Summary and Info
A consultant to the database marketing industry describes specific methods for solving the most commonly experienced problems encountered in the field. He also provides a background by discussing the basic methodologies of database analysis and modeling. Among the problems he addresses are variable assessment, response modeling, profit modeling, and market segment classification modeling.
More About the Author
Rainer Brüninghaus (born 21 November 1949 in Bad Pyrmont, Lower Saxony) is a German jazz pianist and composer.
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Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data 0 out of 5 stars based on 0 ratings.