Summary and Info
A consultant to the database marketing industry describes specific methods for solving the most commonly experienced problems encountered in the field. He also provides a background by discussing the basic methodologies of database analysis and modeling. Among the problems he addresses are variable assessment, response modeling, profit modeling, and market segment classification modeling.
More About the Author
In mathematics, Ratner's theorems are a group of major theorems in ergodic theory concerning unipotent flows on homogeneous spaces proved by Marina Ratner around 1990. The theorems grew out of Ratner's earlier work on horocycle flows.
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Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data 0 out of 5 stars based on 0 ratings.