Summary and Info
This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands. --- Marketing
More About the Author
Nicolas Winding Refn (born 29 September 1970) is a Danish film director, screenwriter and producer. He is known for directing the crime dramas Bleeder (1999) and the Pusher films (1996-2005), the fictionalised biographical film Bronson (2008), the dramatic adventure film Valhalla Rising (2009), the neo-noir crime film Drive (2011), the thriller Only God Forgives (2013), and the psychological horror film The Neon Demon (2016).
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