Summary and Info
Cuts through the increasingly complex maze created by our digital age of Napster and MP3 as it lays out the fundamentals of using intellectual property rights as a business tool to protect intangible assests, secure real creative advantage, and fulfill the promise of building an intellectual property company.
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Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights 0 out of 5 stars based on 0 ratings.