Summary and Info
Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketerвЂ”and everyone in between. Unfortunately, not many sales promotions are done well, and most marketers and managers know that. How to Sell More Stuff tells executives, agencies, internal departments, entrepreneurs, and students alike how to close sales by influencing immediate customer behavior through an array of promotional techniques, including sweepstakes, tie-ins, coupons, events, and more. Authors Steve Smith and renowned Professor Don E. Schultz give readers a fact-filled how-to handbook that covers the entire sales promotion spectrum clearly, concisely, and completely. Professor Schultz introduces each chapter with an insightful, analytical perspective, and then the authors show readers: вЂў How to choose the right tactic from over 100 options, reviewing descriptions, advantages, and disadvantages вЂў How to budget the program вЂў Pitfalls, cautions, and opportunities вЂў How to put it all together with procedures and checklists вЂў Examples of leading promotions from Campbell Soup, General Mills, Stanley Tools, and Procter & Gamble Every business wants to increase salesвЂ”from small businesses to agencies to corporations to sales organizations to B2Bs. With How to Sell More Stuff, Smith and Schultz show them how to pick the right promotion to meet their needs and execute it flawlessly to achieve the desired results.
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Stephen, Steve, Stevie, Stevin, or Steven Smith may refer to:
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