Summary and Info
Hundreds of books have been written about sales. What's so special about this one? First, it doesn't simply teach vital sales techniques-it also addresses the question of whether you should pursue a sales career. Second, much of the fragmented information about selling and sales management is consolidated here, allowing you to build a broad base of knowledge without reading stacks of books, listening to tape after tape, and enduring countless classes. Third, Alan Rigg explains why, despite the fact that companies spend billions of dollars to recruit and train salespeople, the majority get fired, leave, or turn out to be mediocre producers. He provides the missing pieces to the sales puzzle!
More About the Author
Keith Alan Ridge (born 18 July 1934) is a former Australian politician who was a Liberal Party member of the Legislative Assembly of Western Australia from 1968 to 1980, representing the seat of Kimberley.
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