Summary and Info
Too often, I get the feeling that authors of books like these come up with a few ideas, write them on the back of an envelope, then figure out how to stretch their "3 principles to..." or "change the world by..." concept into a 240 page book. Joel Makower's book is the grand exception. It is brimming with substance, possibly weighing in at under 300 pages -of 100% post consumer recycled paper- merely to conserve.
I work as the sustainability coordinator for a clothing retail store (shopbop.com), and his book is fantastic. It's taken a very long time to read, because every page seems to be followed by 5-20 minutes of pondering and scribbling ideas down.
Makower got his start in the green boom of 89-90, and much of the book references this period for perspective on where we are today, and what we can expect in the future. In a world where 18 months experience makes you a Green Jobs Veteran, Joel Makower is the old sage on the mountain top.