Summary and Info
Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.
More About the Author
Rajagopala Chidambaram (born 12 November 1936, PhD), is an Indian Physicist who is known for his integral role in India's nuclear weapons program; he coordinated test preparation for the Pokhran-I (1975) and Pokhran-II (1998).
Review and Comments
Rate the Book
Information communication technologies and globalization of retailing applications 0 out of 5 stars based on 0 ratings.