Summary and Info
Incisive Profiles of the 50 Organizations, Large and Small, That have Shaped the Course of Modern Business50 Companies That Changed the World shows how some of the greatest businesses of all time achieved their success found untapped niches, stayed on top of trends, managed progressively, and encouraged creativity. The book also shows how some, nonetheless, fell from their pinnacle when they failed to follow the path that made them successful. Each sketch will spark discussion and debate as readers ponder the auhtor's rankings.
More About the Author
Howard Rothmann Bowen (October 27, 1908 – December 22, 1989) was an American economist and college president, serving as the president of Grinnell College from 1955 to 1964 and as the fourteenth President of the University of Iowa from 1964 to 1969. Bowen then served as president of Claremont Graduate University from 1970 to 1971. He is remembered for the formulation of "Bowen's law," a description of spending in higher education.
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